SENSO CREATIVE • services
Premium quality derived from
synergy of experience
and artistic creativity
Using academic methodology, we drain insights form target markets and competition about product categories, customer behavior and competition. Creativity is not in focus in the first stage - packaging design process starts immediately in the office, analyzing product characteristics, target group affinities, clients needs and wants, retailer's product shelves and much more.
Packaging design is complex process and consists of several stages that have to be carefully managed. In order to acquire premium quality, we create design that will develop effective message to customers. This is done by keeping all stages in synergy - from clients new product design need to packaging materials, printing and displaying in retail.
Guiding client's new product launches.
Redesigning existing products by making market bonds even stronger.
Helping clients in choosing optimal packaging type.
Print management - counseling and print tracking for the best possible result.
Packaging design process
Market research involves studying target group, competition products and category design trends.
Creative process, that is guided by printing and packaging constrains, type of product and clients marketing department needs, results in creating and presenting accurate product graphic model, that is synchronized with printing possibilities.
Cooperating with biggest packaging printers in region, Senso team is always at the spot when doing first series. We make sure our design matches wanted product model and help clients in print management.
Adding value to company image means sending more efficient message to all your stakeholders, that will create and maintain brand awareness. We use creativity combined with methodological marketing communication approach to assemble visual graphic elements, photos, colors and letters in to a powerful company image. Designing all the necessary visual identity forms and strategies, we succeeded in branding your company or service and making it valuable at the market.
Strategy and planning
Building brand requires thinking up ahead in order to develop your communications and establish connections with clients. In highly competitive surrounding, marketing communications can be essential element for a success, and need to be carefully planed and organized. Combining academic approach and experience, we research and create efficient strategies that will shape you product or service life cycle.
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Development of digital world has made marketing communications a two-way process that is interactive and tailored for different participants. Traditional media are converging to a completely new way of public involvement - modern consumer is not any more passive receiver of media information, but he or she actively searches for preferred content.
Communication personalization is essential for brand evolvement in digital world. We design digital communications for our clients which are in synergy with marketing strategies.