Market research involves studying target group, competition products and category design trends.
Creative process, that is guided by printing and packaging constrains, type of product and clients marketing department needs, results in creating and presenting accurate product graphic model, that is synchronized with printing possibilities.
Cooperating with biggest packaging printers in region, Senso team is always at the spot when doing first series. We make sure our design matches wanted product model and help clients in print management.
Revival of the Flora brand, that was on of the well recognized icons of Yugoslavian economy in the past, included redesigning company's identity and product packaging keeping. Important was to maintain a connection with previous image that still exists in Serbian market.